Marketing offers for exhibitors


Reinforce your presence at SMM with effective marketing activities. We can provide various advertising materials, some free and others on payment – simply request and use.

Communication via print, website, apps and digital signage

  • significantly increases your visibility at the trade fair.
  • increases your reach and the attention of visitors.
  • increases the number of visitors to your stand.

Free Wi-Fi in the halls for visitors ensures retrievability of your digital information in the online exhibitor directory.

From admission ticket vouchers, online advertising materials and printed matter – take a look and see what is best suited to your own advertising approach.

The booster for your trade fair success

Trackable invitation and voucher codes

Boost the performance of your visitor management: with trackable invitation and voucher codes. Exhibitors at SMM 2022 already made intensive use of our tool to maximise the number of visitors to their stand.

Now is the right time to utilise the potential of your address pool and secure your trade fair success at SMM 2024 in advance!

How does it work?

Order invitations in our Online Service Center to invite your customers.

Invitation or voucher code?

 

Free admission

Reduced admission

Invitation codes allow your guests to benefit from free admission.

Your guests can redeem the codes once in the SMM Ticket Shop for a free 1-Day Ticket.

Your advantage: After the trade fair, you will only be charged for the guests who have actually attended at a net price of just 29.41 euros each.

With voucher codes, you can offer your guests reduced admission.

our guests can redeem the codes once in the SMM Ticket Shop for a reduced 1-Day Ticket and pay only 40 euros each instead of 75 euros.

Voucher codes are free of charge for exhibitors.

 

Tip: A lot goes a long way!

Free invitations naturally have a high appeal, with experience showing that the redemption rate is 25% on average. So in order to have 100 visitors at your stand, it is advisable to send out around 400 invitations.

The positive thing about this is that you can also achieve a broad advertising effect for your company by sending out invitations.

Inviting your contacts - as easy as 1, 2, 3

Do you want to make an emailing but do not know where to start?

We prepared all that is needed for you to send out your codes. Use the text from our sample letter and the information sheet on how to redeem the codes.

Increase your visibility

Individual banner


In just a few steps you can create individual banners for integration into your website, your social media communication or your e-mail signature free of charge with our banner generator.

 

Optimal visibility

Discover our sponsoring opportunities

Sponsoring

Expand the presence of your brand with our sponsorship opportunities: Before, during and after the event.

Our comprehensive sponsorship opportunities will help you realise the full communication potential of SMM 2024. Become a Transition Stage Partner, sponsor one of our SMM conferences or brand the hall where you are exhibiting.

Do you have your own ideas and visions? Feel free to contact us! We look forward to working with you to develop the ideal sponsorship presence.
 

Contact


Lina Hebetstriet

Exhibition Manager
Sponsoring

T. +49 40 3569-2142

Send e-mail

 

SMM Daily News

Make the most of your time at SMM and book an advert in one of the daily SMM publications:

 

At the centre of visit planning

Scope of the marketing package

  • Exhibitor directory digital via website and app with optimized search function for ideal findability of the exhibitors through:
    • Comprehensive digital company profile (contact details, social media icons, website)
    • 2 digital product descriptions
    • 2 keyword assignments in online exhibitor directory
    • 1 entry category listing
    • 1 entry brand listing
    • Synchronization and export of your exhibitor favorites (APP & Website-Feature)
    • Lead tracking for exhibitors and visitors incl. export function (APP)
    • Electronic ticket in smartphone to be used for admission and lead tracking (APP)
       
  • Exhibitor directory via print: Company name, hall/ booth
 

Expand your presence and stand out from the competition

Our general advertising space offer

You want to expand your presence and stand out clearly from your competitors?

We offer spectacular indoor and outdoor advertising in the foyer and throughout the exhibition grounds. With advertising, such as flags, mega posters, digital signage and outdoor banners you can draw a lot of attention to your stand.

Franke Dauerwerbung
GmbH + Co. KG

Phone: + 49 211 435 37 34
Fax: + 49 211 470 89 12

E-Mail Website

 

International trade fair communication - conceptual, content-related and contemporary

Advertising in online and print media

International trade fair and congress communications.
Conceptual, substantial, and contemporary.
NEUREUTER FAIR MEDIA (NFM) offers tailor-made, cross-media communication services for planning, implementation, marketing and post-processing of online and print media.

We distinguish ourselves through comprehensive methodical knowledge and first-class competence in the trade fair branch, allowing us to offer fair organizers today a complete spectrum of products associated with progressive trade fair communication – always keeping our clients’ varying needs, business models, and opportunities for success in mind.

NEUREUTER FAIR MEDIA GmbH
Phone: +49 201 36547 - 300 / 304
Fax: +49 201 36547 - 325

 E-Mail Website

 

Guide to Success

Your step-by-step guide to a successful trade fair participation!

Warning about dubious address brokers

Dubious companies are currently trying to sell exhibitor and visitor lists at our trade fairs as well as entries in trade fair directories. Sometimes the logos of our events are even used illegally.

Hamburg Messe und Congress GmbH (HMC) never passes on its exhibitor and visitor contact lists to third parties without express consent and has no business relationship whatsoever with these providers.

Our official partner for catalog and media entries as well as digital marketing is NEUREUTER FAIR MEDIA GmbH. All official service partners of the HMC can be found here.

Watch out for untrustworthy exhibitor directory offers

We are currently observing that more and more letters are being sent to our exhibitors from publishers of unofficial exhibitor directories offering entries in these sub-standard online directories. However, the letters hide long-term payment obligations in the small print. Don't be irritated by this and do not reply to these letters.

Further information on this and what you should do if you receive such a registration offer can be found on the AUMA website (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e. V.).